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Clickcornertoturn16BasednearHemelHempsteadinWestHertfordshireReceptorsSecuritySystemshasbeenestablishedforoverfifteenyearsdevelopinginstallingandmaintainingintegratedsecuritysolutionsfororganisationsintheUKandthroughouttheworld.ReceptorsisproudtocountgovernmentdepartmentsaswellasmajorcorporationsbanksandeventheUnitedNationsamongtheirclients.Howeveritisonlyinrecentyearsthatthecompanyhasstartedtoexplorethepotentialoftheiroverseasmarketsinmoredepth.ReceptorshassincecarriedoutmajorprojectsinEuropeDenmarkHollandFinlandIrishRepublicItalyandAfricaGhanaNigeriaSouthAfricaandSudan.AccordingtoPatriciaKnightthecompanysManagingDirectordealingwiththeiroverseasmarketshasbeenasometimeschallengingbutalsoveryrewardingexperience.HavingtravelledextensivelyPatriciaisfamiliarwithculturaldifferenceswhendealingwithheroverseaspartners.Itisveryimportanttounderstandtheculturalbackgroundfromwhichourpartnersoperateshesays.ThishasproventobetrueparticularlyfortheMiddleEasterncountrieswhereReceptorsiscurrentlyworkingonestablishingapresence.PatriciasaysDoingbusinessintheMiddleEasterncountriesparticularlyasawomanhasnotbeeneasyasIwasnotreallysurehowIwouldbereceived.HoweveritisthankstoherculturalawarenessandsensitivitythatherrecenttripstotheMiddleEasthavebeenapositiveexperience.Patriciatookgreatcaretorespectthelocalcustomssoasnottoupsetanyone.AlthoughshefoundgreatdifferencesinrulesbetweenthevariousMiddleEasterncountriesshemadesuretoblendinforinstancebydressingconservatively.WithmoreandmorewomendoingbusinessintheMiddleEastPatriciaregretsthatguidanceforbusinesswomendoesnotseemthatreadilyavailable.HowevershehadfoundtheUKTIandRLNEastwebsitesfullofusefulinformation.ForatradefairinBahrainthecompanyhaditsbrochuretranslatedintoArabic.ThisgesturewasnotonlyverywellreceivedbyReceptorslocalpartnersbutalsobythevisitors.WhenpeoplerealisedthatwehadmadethespecialefforttohaveourcompanybrochuretranslatedintoArabictheywereveryimpressed.Itcertainlywasagreatice-breakerinthatitencouragedpeopletocomeontothestandandtalktousPatriciaexplains.ThetranslationitselfhadbeendonethroughtheTranslatedLeafletService.DorothyCrawleythecompanysSeniorAccountManagersaysTheywereextremelyco-operativeandhelpfuleventothepointthattheycourieredthefinishedleafletstoourofficeintimefortheexhibition.Intheautumnof2006ReceptorsunderwentanExportCommunicationsReview.ItwasquiteusefultogetindependentadviceregardingourapproachtoforeignmarketsandwehavesinceimplementedsomeoftherecommendationsPatriciaadds.IfherbusyscheduleallowsitPatriciaiskeentoimproveherexistingItalianlanguageskills.Shebelievesinthevalueofdirectcommunication.Sometimeswrittencommunicationsparticularlye-mailscanbemisunderstoodandtakeninthewrongwaysheexplains.Misunderstandingswithoneoftheoverseaspartnershadbeenswiftlyresolvedbyarrangingameetingbetweenthepartiesinvolved.ReceptorsSecuritySystems