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ClickcornertoturnDavidOwen2Inanageofincreasingglobaltradeitisimportantforourbusinessestopossessthelanguageandcultureskillstheyneedtooperateininternationalmarkets.Thisisbestachievedthroughthecollaborationofbusinessgovernmentandeducationalestablishmentstocreateapipelineoflinguisticallytalentedyoungpeoplewhocanentertheworkforceandmakeadifferencetotheemployerswesupport.Manystudentsdonotrealisethebenefitsthataknowledgeofotherlanguagescanbringtotheirspecialistfieldwhetherthatbebiosciencedesignengineeringagrifoodcreativemediafinanceconstructionlawordertourismandawiderangeofotherindustries.ThroughtheBusinessLanguageChampionsPlusprojectweaimtoraiseawarenessoftheimportanceoftakingalanguageatbothGCSEandA-levelandretainthesewhenlaterworkingforthebusinessesinourregion.TheEastofEnglandpridesitselfonhavingastrongtrackrecordoflanguageculturesupporttobusinessandinpartnershipwithlike-mindedorganisationssuchastheDepartmentforChildrenSchoolsFamiliesCiLTtheNationalCentreforLanguagesandNorfolkCountyCouncilwehavebeenabletobuildaprogrammewhichbuildsonthisrecord.Thise-bookletcontainscasestudiesofbusinesseswhohavecometoappreciatethevalueoflanguagecultureskillstogrowingtheirbusinessoverseas.Theyhavebeenselectedfromawidevarietyofindustrysectorsandwitharangeoflanguageinterests.Itaimstoprovidestudentsafirst-handviewofthecontextsinwhichtheselanguagesareused.Furthercasestudiescanbefoundonwww.rln-east.comcase-studies.Myownexperienceovertheyearsbothfromworkinginamultinationalenterpriseandasmallbusinessandfromnowworkingininternationalgovernmentprojectsisthattopossessaknowledgeofthelanguageorourcommercialorprojectpartnerhelpstodemonstratecommitmenttotheworkingrelationshipleadtobetterunderstandingandultimatelymakedoingbusinessthatmuchmoreefficient.Wewouldencourageteachersandstudentsaliketousetheseanecdotesaspartoftheirregularcourseworksothatstudentscanmorereadilyunderstandthereasonwhytheyarelearningalanguageistoinvestintheirfutureandenablethemtobemorecompetitiveinthejobmarket.Wewouldliketothankallthosewhohavebeeninvolvedinensuringthesuccessofthebusiness-schoolsprogrammeespeciallythoseemployerswhohavegiventheirtimeandresourcetodevelopactivitiesforstudentsacrossthe14-19agespectrum.DirectorRLNEastInternationalCommunicationsManagerUKTradeInvestmentIntroduction