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TherearefewalternativebusinessindustriesthataregrowingatthemomentbutoneindustryappearspromisingnotonlytothefutureofbusinessbutalsotothefutureofthecommunitythatbusinessindustryistheGreenindustry.Thepopularityofsustainabilitythroughgreenbusinesspracticeshasbeenaroundforyearsandhasrecentlybecomeanewtrendinthebusinessenvironment.Renew-abletechnologiessuchassolarandwindpowerarebecomingincreasinglyprevalentintheworldtoday.Byadvocatingforthismovementitwillallowformanycurrentandlong-termbenefitstotheCity.Firstlybusinesseswillbeabletoproducelesspollutionandreduceconsumptionofutilitiesthatwillaidinthefightagainstenvironmentalclimatechangeandcontributetoahigherqualityoflifeforthecommunity.Secondlybusinesseswillbeabletocutoperatingcostsdownthroughimplementinggreenpracticessuchasthosementionedabove.ThirdlychangingtheparadigmsofthepeopleandbusinessesinNationalCitytoagreenperspectivewillincreasethepossibilityofattractingnewbusinessesinthegreensectortolocateoperationstoNationalCityinthefuture.Therearemanyuniversitiesintheregionthatallowforthelaborcapitalrequired.LandislimitedbutwiththehelpoftheCityofNationalCityallocatingdifferentzoningchangestoattractnewbusinessescouldbepossible.Lastlycapitalisbecomingmoreabundantduetoventurecapitalistaswellasgovernmentalsup-port.Thereareabundantresourcesthatmakethisgreeninitiativefeasible.OurultimategoalistolaythefoundationforthefutureattractionofbusinessesinthegreenindustrybyassistingcurrentNationalCitybusinessesadoptgreenpracticesandincreasingawarenessamongthecommunityoftheNationalCityChamberofCommerceNCCCGoGreenNationalCityinitiative.Toaccomplishthisgoalthreemainobjectiveswillbemet1.GaugethelevelofinterestofbusinessesinNationalCitytoim-plementgreenbusinessinitiativesandunderstandwhatbarriersarepreventingthemtodosobyconductingacomprehensivesurvey.2.Benchmarkandassessbestpracticesthathavebeenproventoassistbusinessesgogreenbyresearchingsuccessfulprogramsothermunicipalitiesandcitychambershaveimplemented.3.DevelopandimplementamarkingstrategyfortheNationalCityChamberofCommerceintheGoGreenNationalCityinitia-tivebasedonresearchanalysis.Withtheadventoftechnologyandthelargepotentialforcostsav-ingstheChamberisalsoimplementingitsowngreenpractices.Be-ginningwithanon-lineBusinessDirectoryin2011andelectronicnewslettersforthosewhomelecttoparticipateinthisoption.TheChamberhasalsoundergoneanenergyassessmentwithSDGEandwillreceivenewenergyefficientlightstocutexpenses.Telluswhatyouthinkaboutonlinebusinessresourcesversushardcopies.Callusat619477-9339.PolicyLOCALPUBLICGoGreenNationalCityInitiativeTheNationalCityChamberofCommerceisLeadingtheLocalGreenRevolution2010On-LineBusinessDirectoryandElectronicNewslettersNationalCityChamberNews3